MiRewards News & Updates

Latest ongoings at MiRewards

Saturday takes top spot for some Perth businesses this Summer

Believe it or not but for a long time retailers, eateries, pubs, and a few other Perth businesses have seen their busiest day land on a Friday. Tallying up Mi Points balances lets us see which days have the most transactions and the data can't lie. All the same it was a little unusual; in fact, it was starting to look as though the traditional Saturday rush has been replaced. Shopping trips etc. were becoming more common on Fridays.*

Well, it would seem that the summer holidays have changed that. We set our parameters to compare Mi Points data from the very first day of the Perth and Kinross school holidays till now. We then compared that with the same duration before the holidays.

At least in some Perth businesses, Saturdays have grown much more popular throughout the summer months. We can only hypothesise, but with the kids off school and work rota shifted around it could well be that people are finding it easier to pop into town during the weekend.

Saturday can't win for everyone though...

Compared to a similar length of time prior to the summer holidays, it looks as though the busiest day of the week has changed for retail, eateries, bars, and accommodation. In some individual cases, this change was substantial. However, even averaged across industries we still see the move from spending on Fridays to spending on Saturdays.

When we look at overall data for all 60+ Perth businesses that are part of the Mi Rewards programme this trend isn't so obvious. Overall the data suggests that would suggest Friday is still the busiest day overall but the results highlight an interesting shift in some key industries.

Some of this makes sense; entertainment venues will no doubt see more interest for Friday nights whilst pubs and eateries might see that behaviour spread between Friday and Saturday night (both traditionally a good time to plan something social as many won't have work the next day). A change in responsibilities or timetables could easily influence people to choose Saturday more often than Friday during the summer so at least here the behaviour can be explained.

But what's so great about Friday?

We can't help but think that this change in behaviour is temporary (especially for retail). This simply leaves us scratching our heads all the more; what exactly is it that is making Fridays so popular for some throughout the rest of the year?

Mi Rewards are offered by a wide selection of Perth businesses (over sixty are part of the programme) so we can be sure that this trend is more than just a blip. Retail, in particular, used to set aside extra resources for Saturdays, sometimes scheduling in additional staff, working through lunch, or even extending opening hours. Is this a thing of the past? Does our data match what's happening on shop floors around the city? and if so could this mean that business owners/ managers might have to rethink their strategy and work schedules for the week?

What do you think is influencing this change? Do you yourself find yourself shopping differently now than you did, say, five years ago? We'd love to know what you think so feel free to leave a comment over on our Facebook or Twitter pages. We'd love to see what the general public thinks about this change in behaviour.

(Below you'll find the information from the data)

*Busiest day of the week Pre-Summer vs Summer Holidays by industry
Eateries, bars/pubs, and accommodation: Friday (pre) -> Saturday (holidays)
Retail: Friday (pre) -> Saturday (holidays)
Health, Beauty, and Wellbeing: Friday (pre) -> Friday/Saturday equal (holidays)
Entertainment: Friday (pre) -> Friday (holidays)
Buses/Travel: Friday (pre) -> Friday (holidays)

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